The Source
Field notes from the factory floor.
A newsletter on premium product creation, manufacturing in Vietnam, low-MOQ economics, and the operational reality behind the brands UNCVRD works with.
Recent Issues
From the archive.
The system was built for big buys. That's changing.
Why close and small is how brands get to try new things again

A quick note from Will at UNCVRD
Why you're getting this, and what's coming.

It's peak season. The factories are quiet.
Fall orders should be shipping. The floors tell a different story.

The garment industry doesn't stay anywhere long
MFA collapse, China shock, Vietnam migration, ultra-fast fashion. The full arc in one thread.

It’s easier than ever to start a brand. Harder than ever to run one.
Abundance doesn’t just increase competition. It changes customer behavior.

From The Source
What I’ve been working on in Saigon, Vietnam.